Palavras-chave
mercado de capitales
mercados emergentes
gobernanza corporativa
reputación financiera
Resumo
La función de Relaciones con Inversionistas (RI) se analiza como una infraestructura institucional de coordinación entre las empresas y el mercado, a partir de una síntesis de la literatura sobre disclosure, reputación financiera, gobernanza y activismo accionarial. El estudio adopta una revisión teórica sistemáticamente guiada, orientada a la integración de contribuciones empíricas y conceptuales dispersas, sin el objetivo de estimar efectos causales ni impactos financieros. El análisis identifica cuatro mecanismos procesuales interdependientes: escucha estructurada y retroalimentación estratégico-interpretativa, disciplina del disclosure y de la arquitectura informacional, construcción acumulativa de reputación financiera e involucramiento relacional-institucional en contextos de contestación. A través de estos mecanismos, RI puede contribuir a organizar expectativas, reducir fricciones del entorno informacional, limitar variabilidad interpretativa no deseada y sostener previsibilidad a lo largo del tiempo. La discusión se orienta al contexto latinoamericano y utiliza Brasil como referencia institucional ilustrativa, no como estudio de caso empírico, debido a su escala y densidad regulatoria. El valor de RI se interpreta principalmente como una capacidad de coordinación institucional y construcción de confianza, integrada a la gobernanza y relevante para los estudios organizacionales y las ciencias sociales en América Latina.
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Direitos de Autor (c) 2026 Victor Octavio