Youth perception about characteristics of the chilean press: a study using correspondences factor analysis

Abstract

The importance of the information provided by the media as tools to understand the current moment in the social, political, economic, artistic or commercial sphere of the country and the world, seems undeniable, necessary and essential. Based on the above, it is necessary to investigate the perceptions and main characteristics, as well as the perceived quality of the newspapers of national circulation. The selected sample was 385 young people from different educational establishments in the commune of Concepción, Chile. The method of data collection consisted in the application of questionnaires. A statistical analysis of simple and multiple correspondences, allowed to know the perceptions of the young people on different aspects related to the newspapers, as well as to establish that in general the newspaper “El Mostrador” is perceived as the best, in counterpart of “La Cuarta” that is perceived as the most deficient.